How to Incorporate Web Design Into Your Marketing Strategy

How Web Design Helps Your Business - Sonoma County Web Design

There’s no question about it, web design is vital to the success of your digital marketing strategy. As a small business owner, design is probably not the reason you went into business. That doesn’t mean you can get away with an ugly, directionless website these days though.

When you work with a web designer, you can get the best of both worlds. You can have confidence you brand’s vision is being communicated well, plus you don’t have to get your hands dirty in design. With eCommerce leading our shopping experiences and everyone deferring to Google to find answers to their problems, excellent web design can set you apart from your competition.

Whether you choose to roll up your sleeves and tackle your website on your own, or you hire a web designer to take the weight of your shoulders, use these tips to make sure you’re web design is on the right track.

Strategize the First Impression

Users are bombarded by content all day long, so if your web design is subpar, your chance to convert that user is probably squashed. Work with a web designer to strategize first impressions from all directions. This is important because users won’t always go straight to the home page. Sometimes they will experience your brand for the first time on a blog post, landing page, free downloadable, or social media post. All these are web design opportunities that can leave a lasting impression.

Design the User’s Path Through The Site

Great web design involves mapping out your website so users have a primary pathway through the site. This pathway can change based on marketing goals, or you could have users self-categorize (men’s apparel or women’s apparel) so you have more opportunities to create a more personal digital experience.

A “path” simply means the way users move through the site. Users may start on the home page, a blog, or a landing page, and from there it should be clear where they should click next. The end of the path usually leads to a call to action (download, shop, call, etc.).

Be Consistent

Consistency is arguably the most important component in web design. Why? Because it leads to brand recognition. When you consistently use the same color palette, themes, shapes, and overall feel in your web design, your audience understands what to expect and can start to develop a relationship to it. The goal is to get your audience to identify with the brand, but if the web design is always changing, users don’t know how to engage with it.

Hire a Professional Web Designer

A great web designer can single-handedly increase revenue for a small business. That’s how important web design is for the customer experience. Web designers help you interpret and communicate your brand vision in a way that is attractive to potential customers. You can partner with your web designer to identify the key marketing goals for a given period, and then create fresh solutions for attracting customers based on these goals.

Having a professional web designer on your side can do wonders for your business. At K2 Sonoma County web design, we have helped small businesses increase their revenue and establish brand recognition through consistent, high-quality web design. I you’re looking for better results with your online marketing, contact K2 Sonoma County web design to see how we can help you this year.

The Sleekest Web Design Trends of 2019 - K2 Santa Rosa Web Design

A new year means fresh web design trends to drool over. Here at K2 Santa Rosa Web Design, we’re excited to experiment with new trends this year. We are always aiming to improve our web design and SEO skills so we can offer you the best possible services available for Santa Rosa web design.

Check out these web design trends you’re bound to see everywhere in 2019.

Micro-Interactions

The purpose of micro-interactions is to delight the user and connect with them in a human way. You may have experienced this with any small actions you take on a website: refreshing the page, hovering over an image, or even seeing the notification number on your social media. These all count as micro-interactions.

Glitch Graphics
We have an interesting relationship with technology right now. We don’t know what we would do without it, but we also don’t want it to take over. This relationship is most symbolically represented in glitch graphics -- or design that illustrates static, flashes of light, and other inconsistencies that tell us when something is wrong with our tech.

Black-and-White Palettes

Color plays a huge role in the way we see the world, both biologically and emotionally. For a website, color helps to determine the look and feel of a brand, so when we remove color, we are forced to look at the images and shapes in a new way.

Black-and-white web design palettes ask the viewer to slow down and soak in the visuals. White represents clean and orderly while black represents assertiveness and strength. Together they create a balance that is timelessly beautiful.

This doesn’t mean web designers can’t use color. Choose one accent brand color that pairs well with black and white to provide more dimension and sophistication.

Natural and Organic Design Inspiration

Web design has come a long way since its sharp, grid-like beginnings. As the digital sphere continues to become a natural “place” for people to hang out, there are more natural, soft, and rounded design elements trending. Web designers are choosing shapes that demonstrate comfort, leisure, and approach ability.

Interestingly enough, web designers are taking inspiration from nature: asymmetrical lines and soft palettes that remind us of plants, trees, clouds, and petals.

More Video

Google has recently made some changes to their search engine results algorithms (surprise, surprise). This time, they have mixed the search results to include more video. This is an inadvertent recommendation for businesses to produce more video content so they are more easily found on Google. That’s right, video content is now necessary for your SEO strategy and rankings.

In addition to the SEO benefits, video content also adds diversity and energy to your web pages.

Serifs Have Made It To The Screen - It has always been the “rule” that serifs were used in print, while sans-serifs were used on screen. Of course, great designers break the rules after following them for too long, meaning the serif rule is no longer gold-standard.

While sans-serif fonts will continue to dominate for long form body copy, serif fonts are taking over in headlines, call outs and calls to action. This is because serif fonts are decorative by design, so they stand out more than sans-serif fonts.

Mobile-Friendly Navigation

More and more people perform all their web browsing on a mobile device, so it is crucial that businesses call on web designers to make sure their website is mobile-friendly. This includes that ability for people to navigate through the mobile version of your site easily with their thumb. Pay attention to navigation bars, video content, and pages with lots of text.

Update Your Website With K2 Santa Rosa Web Design

Your website is your digital home, so why not make it beautiful this year? Contact K2 Santa Rosa Website Design to improve the look and feel of your website. We can also update the back end with fresh SEO as well.