Search Engine Optimization (SEO) is an essential tool for increasing page ranks on search engines, attracting your ideal customers, and establishing credibility online. As Sonoma county’s SEO professionals, we’ve assisted many businesses with SEO and backend web maintenance to save them time and the overall headache of web development.
Some customers prefer that we do everything (which is fine by us, SEO is our specialty!), but other clients have asked to learn the basics of SEO as they add more content to their website. If you’re preparing to build a website or want to keep up the good SEO work as you add more content to your site, use these SEO tips from the professionals here at K2 Sonoma County SEO and Web Development Services.
1. Choose The Right Keywords - While it’s tempting to try and attract everyone, this is not a realistic method for converting viewers into customers. The more you settle into your niche, the easier it will be to attract the right customers to your website. Whether you have a website already or you’re preparing to build one, make sure your website reflects the specific problem you are solving for your customers.
2. Focus Your Website On 1 Purpose - When a viewer lands on your website, they should be able to understand what you’re all about with a single glance. Keywords can help you do that. As an expert in your field, you’re bound to include other topics related to your expertise throughout the site, but ultimately these are only supplemental to your website’s larger purpose.
3. Include Your Keywords In Prime Locations - Your keyword should show up in your headline, taglines, home page, domain name, page content, and blog categories. This helps site crawlers identify you as credible and relevant to viewers searching for your keywords.
4. Include Keywords in URLs - URLs are another great place to insert keywords. You should be able to edit your URLs before you publish the page, however this is not advised if the page is already published, as it can lead to broken links through the site.
5. Take Advantage of Alt Text - Did you know you can optimize your images? When you’re using a Wordpress site, you have the option to include a keyword in the Alt text of the image. This can help increase your SEO status for the page.
6. Take Advantage of Internal Linking - Once viewers land on your site, the goal is to keep them there. The best way to ensure this is to link pages to one another through internal linking. Link important articles and other pages to your home page so viewers are able to easily navigate through your site and gain more value from you.
7. Keep Up With Website Updates - Wordpress websites update frequently, and it is extremely important you stay consistent with your updates. Sometimes when website updates occur, information on the site can get messed up, so you need to make sure everything still looks good from the front-end as well. If you don’t want to deal with this, it’s best to hire a web developer to maintain the backend of your website for you.
Feeling overwhelmed with SEO? Give K2 Sonoma County SEO services a call to take care of it for you.
Some customers prefer that we do everything (which is fine by us, SEO is our specialty!), but other clients have asked to learn the basics of SEO as they add more content to their website. If you’re preparing to build a website or want to keep up the good SEO work as you add more content to your site, use these SEO tips from the professionals here at K2 Sonoma County SEO and Web Development Services.
1. Choose The Right Keywords - While it’s tempting to try and attract everyone, this is not a realistic method for converting viewers into customers. The more you settle into your niche, the easier it will be to attract the right customers to your website. Whether you have a website already or you’re preparing to build one, make sure your website reflects the specific problem you are solving for your customers.
2. Focus Your Website On 1 Purpose - When a viewer lands on your website, they should be able to understand what you’re all about with a single glance. Keywords can help you do that. As an expert in your field, you’re bound to include other topics related to your expertise throughout the site, but ultimately these are only supplemental to your website’s larger purpose.
3. Include Your Keywords In Prime Locations - Your keyword should show up in your headline, taglines, home page, domain name, page content, and blog categories. This helps site crawlers identify you as credible and relevant to viewers searching for your keywords.
4. Include Keywords in URLs - URLs are another great place to insert keywords. You should be able to edit your URLs before you publish the page, however this is not advised if the page is already published, as it can lead to broken links through the site.
5. Take Advantage of Alt Text - Did you know you can optimize your images? When you’re using a Wordpress site, you have the option to include a keyword in the Alt text of the image. This can help increase your SEO status for the page.
6. Take Advantage of Internal Linking - Once viewers land on your site, the goal is to keep them there. The best way to ensure this is to link pages to one another through internal linking. Link important articles and other pages to your home page so viewers are able to easily navigate through your site and gain more value from you.
7. Keep Up With Website Updates - Wordpress websites update frequently, and it is extremely important you stay consistent with your updates. Sometimes when website updates occur, information on the site can get messed up, so you need to make sure everything still looks good from the front-end as well. If you don’t want to deal with this, it’s best to hire a web developer to maintain the backend of your website for you.
Feeling overwhelmed with SEO? Give K2 Sonoma County SEO services a call to take care of it for you.
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