What is SEO and How Do I Use It?
The purpose of SEO is to prove to Google and other search engines that your site (and your business) is a credible, relevant source of information and entertainment. The name of the game with SEO is to optimize your site so well that it lands you in the first 3 search results for a given keyword.
What’s a Keyword?
A keyword is the golden snitch of SEO elements. Your goal is to rank number one for keywords that are relevant to your brand. Customers use keywords to find relevant information that is associated with your business/website.
How to Get SEO to Work For You
SEO is meant to work for you, but it can work against you if it’s not set up properly. Typically people hire SEO specialists like our Santa Rosa SEO team to keep things running smoothly. If you’re hell bent on doing it yourself though, make sure you follow these tips for getting SEO to work for you.
Feeling overwhelmed by this whole SEO thing? We get it. There are so many rules to satisfy both search engines and your site visitors. Sometimes it’s better to leave it to the experts. Get in touch with K2 Santa Rosa Search Engine Optimization specialists for a free quote.
The purpose of SEO is to prove to Google and other search engines that your site (and your business) is a credible, relevant source of information and entertainment. The name of the game with SEO is to optimize your site so well that it lands you in the first 3 search results for a given keyword.
What’s a Keyword?
A keyword is the golden snitch of SEO elements. Your goal is to rank number one for keywords that are relevant to your brand. Customers use keywords to find relevant information that is associated with your business/website.
How to Get SEO to Work For You
SEO is meant to work for you, but it can work against you if it’s not set up properly. Typically people hire SEO specialists like our Santa Rosa SEO team to keep things running smoothly. If you’re hell bent on doing it yourself though, make sure you follow these tips for getting SEO to work for you.
1. Use one primary keyword per page - Google doesn’t like when you stuff web pages with keywords. It sees your game, so don’t bothering playing it.
2. Use Meta-tags and ALT-attributes - When optimizing your page, make sure you write meta-descriptions for each page and pimp out your photos and graphics with ALT-attributes.
3. Take advantage of Title Tags - Your page title shouldn’t be the only title if you want to optimize your site. Use title tags as an additional way to insert your keyword and provide additional information about the page to your visitors. Make sure it’s short, catchy, and memorable. It should also appear on several areas of your website.
4. Remember to use location in keywords - Using location helps to optimize your business for your area, rather than casting a wide net with a vague keyword like “Donuts”.
5. Place keywords in headings and subheadings - Headings and subheadings are prime real estate for keywords. They reassure your web visitors that they are getting what they searched for. This also helps search engines know you are relevant.
6. Act natural - As you write keywords throughout your content, make sure they blend in naturally with the rest of the text. Reading clumsy text that is clearly pointing to the keyword is like listening to your mom drop hints about marriage and babies at a family dinner. It’s not as subtle as you think it is.
7. Optimize each page with keywords - Proper SEO strategy means using a different keyword for each page. Don’t use the same keyword for several pages, otherwise this will force your pages to compete against each other, which is a waste of everyone’s time.
2. Use Meta-tags and ALT-attributes - When optimizing your page, make sure you write meta-descriptions for each page and pimp out your photos and graphics with ALT-attributes.
3. Take advantage of Title Tags - Your page title shouldn’t be the only title if you want to optimize your site. Use title tags as an additional way to insert your keyword and provide additional information about the page to your visitors. Make sure it’s short, catchy, and memorable. It should also appear on several areas of your website.
4. Remember to use location in keywords - Using location helps to optimize your business for your area, rather than casting a wide net with a vague keyword like “Donuts”.
5. Place keywords in headings and subheadings - Headings and subheadings are prime real estate for keywords. They reassure your web visitors that they are getting what they searched for. This also helps search engines know you are relevant.
6. Act natural - As you write keywords throughout your content, make sure they blend in naturally with the rest of the text. Reading clumsy text that is clearly pointing to the keyword is like listening to your mom drop hints about marriage and babies at a family dinner. It’s not as subtle as you think it is.
7. Optimize each page with keywords - Proper SEO strategy means using a different keyword for each page. Don’t use the same keyword for several pages, otherwise this will force your pages to compete against each other, which is a waste of everyone’s time.
Feeling overwhelmed by this whole SEO thing? We get it. There are so many rules to satisfy both search engines and your site visitors. Sometimes it’s better to leave it to the experts. Get in touch with K2 Santa Rosa Search Engine Optimization specialists for a free quote.
No comments:
Post a Comment