You can make all the design edits in the world, but if they’re not the right design edits, it really doesn’t matter. What do we mean by right? If your web design isn’t converting, then something isn’t right.
If you’re looking to design a website, campaign or digital element that converts, design with the customer’s motivations and preferences in mind. Start by using these quick design hacks for more web design conversion.
1.The Law of Pithiness
This is one of Gestalt’s guiding principles. It states that we tend to organize our experiences in symmetrical, simple ways. We like things to be clean, neat, and orderly (despite how we keep our cars and desks). Clutter creates overwhelm, so you want to avoid that at all costs.
The most common web design hack that follows the Law of Pithiness is the use of white space. White space makes people’s eyes happy, use it whenever possible.
2. The Law of Past Experience
The Law of Past Experience (concept of mental models) states that our past experiences have a huge effect on how we interpret our present experiences.
So how do we apply that to web design?
Customers past experiences are extremely personal, and we can’t help but bring those experiences into our current experiences – stay with us – web designers can use this familiarity to decrease barriers to purchase.
For example, people are used to the “Add to Cart” button sitting at the top right-hand corner of the website. Keep it there.
3. Familiar Faces
People are more likely to buy if you have familiar faces on your website. It’s a sign of trust and community. This has proved true in political campaigns and pizzerias alike. Human faces attract attention and convey emotion, both of which are huge assets in marketing. Use human faces in your web design whenever it’s appropriate.
4. Cost/Benefit Analysis
How much are you willing to pay for an online course? It depends on two factors:
· Is it easy to acquire it?
· Will it be worth your time/money?
If all you have to do is enter your email, then you will do it in seconds. But if you have to fill out a survey and pay $15, then that yes turns to a no or, best case scenario, “I’ll do it later”. This is the rule of Cost/Benefit Analysis. A customer will “pay” for the product or service if the benefit appears to equal or even outweigh the cost.
Design the Calls to Action and other web design elements to accentuate the benefit and increase the attractiveness of the cost. This also requires good copy writing, so have one of those professionals in your back pocket.
Looking for help with your web design? We’ve only scratched the surface here. Call our super brilliant and incredibly good-looking design-hacking Sonoma County Web Designers at K2 for a free quote.
If you’re looking to design a website, campaign or digital element that converts, design with the customer’s motivations and preferences in mind. Start by using these quick design hacks for more web design conversion.
1.The Law of Pithiness
This is one of Gestalt’s guiding principles. It states that we tend to organize our experiences in symmetrical, simple ways. We like things to be clean, neat, and orderly (despite how we keep our cars and desks). Clutter creates overwhelm, so you want to avoid that at all costs.
The most common web design hack that follows the Law of Pithiness is the use of white space. White space makes people’s eyes happy, use it whenever possible.
2. The Law of Past Experience
The Law of Past Experience (concept of mental models) states that our past experiences have a huge effect on how we interpret our present experiences.
So how do we apply that to web design?
Customers past experiences are extremely personal, and we can’t help but bring those experiences into our current experiences – stay with us – web designers can use this familiarity to decrease barriers to purchase.
For example, people are used to the “Add to Cart” button sitting at the top right-hand corner of the website. Keep it there.
3. Familiar Faces
People are more likely to buy if you have familiar faces on your website. It’s a sign of trust and community. This has proved true in political campaigns and pizzerias alike. Human faces attract attention and convey emotion, both of which are huge assets in marketing. Use human faces in your web design whenever it’s appropriate.
4. Cost/Benefit Analysis
How much are you willing to pay for an online course? It depends on two factors:
· Is it easy to acquire it?
· Will it be worth your time/money?
If all you have to do is enter your email, then you will do it in seconds. But if you have to fill out a survey and pay $15, then that yes turns to a no or, best case scenario, “I’ll do it later”. This is the rule of Cost/Benefit Analysis. A customer will “pay” for the product or service if the benefit appears to equal or even outweigh the cost.
Design the Calls to Action and other web design elements to accentuate the benefit and increase the attractiveness of the cost. This also requires good copy writing, so have one of those professionals in your back pocket.
Looking for help with your web design? We’ve only scratched the surface here. Call our super brilliant and incredibly good-looking design-hacking Sonoma County Web Designers at K2 for a free quote.
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