The digital space is evolving on a daily basis. What was once new and exciting is now old and outdated. When it comes to your business, you always want to come off as relevant and technologically savvy. The way your website operates can give a major impression on potential customers, and you want that impression to be a good one.
If you’ve had your website for a few years now and haven’t made any real updates, look for these signs that your website may be outdated.
1) Your Content Is All Over the Place - People have reached a point in their digital experience where they expect websites to look a certain way. They expect the “shop” button and logo to be on either side of the top left or right corner. They expect clear and engaging content to greet them to the site and explain what you offer them. Your website content should be broken up into small, distinct sections. If your web visitors are greeted by a wall of text with no guidance as to where they should begin, they will be out of there quicker than a sorority girl who stumbled into a biker bar.
2) The Dates On Your Site Are Over One Year Old - If you still have a flyer up from an event your company held over a year ago, your website is outdated. People come to your website to find relevant information and answers to their problems. If you have outdated information, including dates, events, bios, and specials, then visitors will have no reason to trust your credibility. You could be a family-run company that’s been open for 100 years, but if your potential customers haven’t heard of you and their first impression is outdated information, they’re not buying.
3) Your Website Looks Like a Rainbow - Color is a fantastic tool for attracting visitors to the content you want them to see. However, if you have 4 or 5 colors competing for the visitor’s eye, you will lose them. Aim to use no more than 2-3 colors on a webpage. This will make your website more attractive and much easier to look at for long periods of time (which is the goal!). Ideally you will want to have one main color that ties all the other colors together. Consider these your brand colors, you will likely have them in your logo and other brand materials.
4) You Have Broken Files, Images and Links - Is there anything more annoying than following a link to what you think will be valuable information only to find that it’s broken? Imagine what your website visitors think. Broken links, plugins and images give a terrible impression of your website, and most of the time that broken link represents your one chance to make an impression with new visitors. Hire a web developer to consistently maintain the backend of your website so you never have people bouncing off your site due to broken content.
5) There’s Clip Art and Animations On Your Site - While there is certainly room for gifs, memes, graphics, videos and movie clips, pixelated animations (like Tamagotchi, remember those?) will definitely show your website’s age. Honestly, there’s no need to use these anymore. People expect high res, life-like imagery on websites, so if you’re brand relies on animation and graphics to get the brand feel across, hire a web designer to create updated versions of your old animations.
Ready For Some Updates?
If you’re finding outdated content all over your site and don’t know how to fix it, call our Santa Rosa Wordpress Web Development team to take care of the bugs for you. We’re a full service Wordpress web development and SEO team that can whip your website back into tip top shape. Let’s do this.
If you’ve had your website for a few years now and haven’t made any real updates, look for these signs that your website may be outdated.
1) Your Content Is All Over the Place - People have reached a point in their digital experience where they expect websites to look a certain way. They expect the “shop” button and logo to be on either side of the top left or right corner. They expect clear and engaging content to greet them to the site and explain what you offer them. Your website content should be broken up into small, distinct sections. If your web visitors are greeted by a wall of text with no guidance as to where they should begin, they will be out of there quicker than a sorority girl who stumbled into a biker bar.
2) The Dates On Your Site Are Over One Year Old - If you still have a flyer up from an event your company held over a year ago, your website is outdated. People come to your website to find relevant information and answers to their problems. If you have outdated information, including dates, events, bios, and specials, then visitors will have no reason to trust your credibility. You could be a family-run company that’s been open for 100 years, but if your potential customers haven’t heard of you and their first impression is outdated information, they’re not buying.
3) Your Website Looks Like a Rainbow - Color is a fantastic tool for attracting visitors to the content you want them to see. However, if you have 4 or 5 colors competing for the visitor’s eye, you will lose them. Aim to use no more than 2-3 colors on a webpage. This will make your website more attractive and much easier to look at for long periods of time (which is the goal!). Ideally you will want to have one main color that ties all the other colors together. Consider these your brand colors, you will likely have them in your logo and other brand materials.
4) You Have Broken Files, Images and Links - Is there anything more annoying than following a link to what you think will be valuable information only to find that it’s broken? Imagine what your website visitors think. Broken links, plugins and images give a terrible impression of your website, and most of the time that broken link represents your one chance to make an impression with new visitors. Hire a web developer to consistently maintain the backend of your website so you never have people bouncing off your site due to broken content.
5) There’s Clip Art and Animations On Your Site - While there is certainly room for gifs, memes, graphics, videos and movie clips, pixelated animations (like Tamagotchi, remember those?) will definitely show your website’s age. Honestly, there’s no need to use these anymore. People expect high res, life-like imagery on websites, so if you’re brand relies on animation and graphics to get the brand feel across, hire a web designer to create updated versions of your old animations.
Ready For Some Updates?
If you’re finding outdated content all over your site and don’t know how to fix it, call our Santa Rosa Wordpress Web Development team to take care of the bugs for you. We’re a full service Wordpress web development and SEO team that can whip your website back into tip top shape. Let’s do this.
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