Saturday, November 3, 2018

Web Design Terms Part 1: Terms Business Owners Should Know

If you want to communicate with your web designer, you’ve got to learn how to speak their language. Luckily, it won’t take you a full semester to speak in terms they understand. However, there are quite a few terms worth wrapping your arms around, which is why we are doing a 2-part post about web design terms business owners should know. Memorize these key web design terms and you will be on your way to more effective communication with your web designer.

HTML or HyperText Markup Language is the language of the world wide web. HTML is the messaging tool that allows your web designers to tell certain web elements what to do. HTML language has different tags that help tell the web browser what’s an image, what’s a video, and what’s a paragraph.

CSS or Cascading Style Sheets allows for web designers to create and maintain “visual rules” that determines the rendering of all the visual elements on a web page. This includes, shape, color, and position of the web elements.

JavaScript also allows for different interactions between web elements. The origins of JavaScript can be not-so-fondly remembered as those pop-up boxes requesting validation of phone numbers or codes. Now JavaScript can be used for more convenient practical means such as uploading content without having to refresh the entire page.

SaaS or Software as a Service refers to any service that provides a software platform--Microsoft Office, Photoshop, Adobe, Google Docs, etc. Saas is usually delivered through the cloud. 

A/B Testing is an experimentation method where two ideas intended for the same result are tested against each other to determine which option will achieve the better result. For example, you may A/B test two different home page images or calls to action to see which one performs better.

Responsive Design refers to a web page’s ability to adapt or “respond” when displayed on devices of various sizes. You will have most likely noticed this when you view your favorite website on a desktop versus your smartphone. The layout is likely different ad the visuals might be bigger or smaller.

Responsive design also refers to personalization and relevance, meaning a web page responds to the specific individual viewer and displays only what is relevant to them.

ARIA or Accessible Rich Internet Application speaks to the technology used to close the gap between a user’s needs and the web browser itself. ARIA technology includes UX design, as it focuses on user-friendly content, accessibility, and functionality.

Got all that? Good. If not, study up and we will see you next week for Part 2!

Ready to dive in with a team of creative, go-getting web designers, call K2 Sonoma County Web Design to see if we’re a good fit.


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